LIST
BROKERS
Specialising in Mailing Lists & Telephone Lists. Consumers and Business
Mail,
Telemarketing, Email Lists, Fax Lists. Plus Consumer SMS & Email Marketing
Campaigns & Promotions
QUICK, FRIENDLY SERVICE :)
We've listed a few ideas for you to use in your own business, hopefully to get your creative brain working. And if you decide to get a list from us or use one of our services to help you implement your campaign, we'll that's a bonus for us...we'd love to discuss further with you!
Mail
& Telemarketing Promotion
Many people, especially consumers, loathe receiving cold phone calls,
and now it's against the law to cold call someone on the Do Not Call Register.
Make it warmer for your telemarketing team by firstly mailing your prospects
a brochure or your sales material, then follow up with a telephone call.
This gives your salespeople a good 'reason' to call. Even if the person
cannot remember your brochure, you may still be able to ask for an appointment
or at the very least to add them to your database for follow up later....maybe
ask for their email address so you can build your own opt-in email database
(more info below on this)!
Fax
Campaign
Thanks to our anti-spam laws, fax marketing to business has made a big
comeback. It's cheap and fast, and can be effective if you have a completely
relevant message.
What doesn't seem to work is faxes crammed with 3 or 4 columns of information, or inappropriate messages to the business...just like any badly targeted campaign.
What does seem to work is a nicely laid out fax with a good, catchy headline. Remember, fax is a bit like a billboard. They'll look to the top of the fax to see "the headline".
We have a couple of clients who sell products specific to pharmacists. Their fax campaigns to pharmacies are usually well-received and they get orders, as you would expect.
Fax
and Telemarketing
Why not follow up a fax campaign with a phone call? By getting a personalised
fax and telemarketing list, this will give you a much better chance of
getting through the dreaded receptionist as you have a "reason"
to call!
Email
Marketing - Building Your Own Database
Australia's tough anti-spam laws make it almost impossible to send cold
emails to business. There are a couple of lists around that you
can rent and use that are not opt-in,
but as businesses tend to have spam filtering software, cold email campaigns
tend to have a very poor response rate.
But if you want to target CEO's and CFO's, sometimes you are much better using personalised snail mail, a phone call, or mail and a call (see mail and telemarketing above).
Consumers are a little easier to cold market to via email. There are plenty of good member databases that we can help you with where you can run a campaign to push people through to your website. The good thing is, emails are sent co-branded with the list owner. This means your email is more likely to get through a spam filter, and you get some cred from the list owner.
Sending an email to a 'house list' (your own list) always gets a much better response rate because the recipients know you. ...it's one of the cheapest forms of marketing and so easy to do! Simply ask for their permission. That's it. You can send a letter, get your receptionist to ask callers, put a sign on your counter, run a promotion, or get a telemarketer to call your customers to ask if they'd like to receive an email newsletter from your company.
When you send out an email, always identify who you are, personalise it, and put an opt-out at the end. A simple "reply with the word REMOVE to opt-out" should suffice.
All the above applies to SMS campaigns too.
------------------------------------------------
WANT MORE INFO, A QUOTE, OR PLACE AN ORDER?
- Click here to open our Quick Quote form and send us a brief of what you need
- Simply email us a brief and tell us what you need. We'll come back to you within 24 hours (usually quicker)
- Or call 1300 668 287 between 9am-6pm Monday to Friday (EST)
------------------------------------------------
You may also be interested in:
Media
M Group
17 Emerald Hill Place
South Melbourne, Victoria, Australia 3205
Tel:
1300 668 287 or +
61 3 9645 5805
Fax:
61 3 8080 6469
Email: mail@dame.com.au