LIST BROKERS

Specialising in Mailing Lists & Telephone Lists. Consumers and Business

Mail, Telemarketing, Email Lists, Fax Lists. Plus Consumer SMS & Email Marketing Campaigns & Promotions

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CONSUMER MARKETING SOLUTIONS
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	Consumer Email & SMS Campaigns
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FREQUENTLY ASKED QUESTIONS

• HOW DO WE STOP GETTING TELEMARKETING MESSAGES AT HOME?
  The Australian Government has set up a Do Not Call Register that is regulated by legislation. Consumers can register to stop getting telemarketing calls. Note that the Do Not Call list applies to telemarketing to consumers. Political parties, charities, religious organisations and legitimate market researchers are exempt. If you call somebody who has registered on the Do Not Call list, you risk a fine. For more info on the Do Not Call Register click here.
  
  
  
• I'M A TELEMARKETER - HOW DO I COMPLY WITH THE DO NOT CALL LEGISLATION?
  The law says you must not, or must not cause a call to be made to a number on the Do Not Call Register. The Do Not Call Register was set up to assist companies to abide by this law, and of course be a revenue generator for the government! The DNCR offers an online data washing service where you can clean, or 'wash' your own data against the DNCR.
  
  You need to setup an account with the DNCR and upload your CSV files, and you'll receive your cleaned file back. Sounds too hard? Let us do it for you. Click here for more info on our data washing service.

• WHY USE A LIST BROKER? WOULDN'T I JUST GO DIRECT TO THE COMPANY?
  Sure! But it makes no difference to price or service - in fact, you'll probably get a quote quicker through us. And we know what lists are suitable for your campaign. We don't charge any markup on lists that we source for you. The list owners pay us a commission. And we're not beholden to any list owner so we're free to recommend the best list for your promotion.
  
  
• WHAT'S THE DIFFERENCE BETWEEN RENTING AND PURCHASING A LIST?
  Renting is a one-off use only. This means you cannot use that same list again in, say, 6 months time to do another campaign. The list owner seeds the data with a "spy" so they can catch you if you use it illegally. Of course, any customers you pick up from the first campaign and add to your OWN database is fine...they are then your customers.
  
  Purchase is more expensive to buy, but it's yours to keep and use forever. This is perfect for populating your own CRM program or database.
  
  
• WHY DO YOU CHARGE A SETUP FEE? IT'S A BIT ROUGH DON'T YOU THINK?
  The list owners impose a setup fee on us, so we have to pass this on to you. Australia just doesn't have the volumes of overseas countries so data is here can be a more expensive. But if you are looking to buy large volumes, we can usually get get a better rate for you. Please ask.
  
  
• WHAT THE HECK DOES "OPT IN" AND "PERMISSION MARKETING" MEAN?
  Opt-in and permission marketing mean the same thing and really apply to email and SMS (mobile) marketing. Under Australian law, you must have the person's permission to send them email or an SMS (text message). If you DO have the person's permission either via your website or phone call, then this is called an "opt in" database because the person has given you permission to send them stuff via email or SMS.
  
  If you don't get their permission, this is called spamming (more on this below). The email and SMS lists that we use for your consumer campaigns all have the recipients' permission...they have opted in to receive marketing messages. We don't spam anybody.
  
  Those emails you get for viagra pills and weight loss potions and dodgy Nigerian businessmen? They are all spams! We can't imagine anyone giving permission to receive those!
  
  
• I'M CONFUSED ABOUT WHAT'S SPAM AND WHAT'S NOT
  So are many people! Spam is unsolicited emails or SMS (text messages). If we run an email or SMS marketing campaign for you, it's not spamming because the people on the list have voluntarily signed up and agreed to receive messages. But if you send out a bunch of emails and text messages to people who have not given their permission, then you are breaking the law. However, if you have an existing relationship with that person (they're a client on your database), then you are not breaking the law.
  
  A good example is, if you emailed us for a quote, and then a month later we emailed you some FURTHER information about another service of ours that we thought you'd like, that would not be considered spam, as there's an existing relationship. But we wouldn't automatically start emailing you our newsletter each month...we'd ask you first. That's a good approach for you to take too - ask.
  
  For more info on Australia's anti-spam laws click here . ACMA staff are actually very friendly so feel free to call and ask direct questions.
  
  Please note that faxes, telemarketing to businesses, or mail is not spam, therefore not illegal in Australia. But most companies will happily remove you if you ask. It's in nobody's interest to annoy you.
  
  

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WANT MORE INFO, A QUOTE, OR PLACE AN ORDER?

Simply email us a brief and tell us what you need. We'll come back to you within 24 hours (usually quicker)

Or call 1300 668 287 between 9am-6pm Monday to Friday (EST)

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